Design Sprint:
Time: 3 Hours
Client: Hershey’s
Concept: Use all five given items and make an advertisement. As seen in the photographs, we were given a toy elephant, bandanas, sticky dots, a straw hat, and some chocolate kisses. Elephants are held in high regard across eastern cultures, sharing symbolism with spirituality and astrology. For this reason, we created an eastern cultural setting with the tagline “Kiss of Destiny” in the Hindi language in hopes of reflecting a symbolic feel. Our goal for this ad was to not only reach those of Indian culture but also to reflect Hershey as a worldwide brand.
Designed by: Marie Steiger, Katherine Nell, and Gregory Hinojosa