Campaign:
Sen Cha Naturals is a highly Eco-friendly brand based around green tea and the natural health benefits it provides in the convenient form of a mint. This ad campaign, composed of four print ads, is showing the potential of using only images to convey a message. Matching the design of the leaf-shaped mints, the origami visuals share their simplified, almost geometric forms while still being unmistakably organic. The four ads are all inspired by different proven health benefits of the matcha powder that the mints are made from, conveying the idea of the health benefits without actually stating it.
Look Good: The antioxidants present in green tea have been shown to help reactivate dying and damaged cells and promote cellular repair, which slows the signs of aging, fights against inflammation, acne, and other skin conditions. Green tea has thermogenic properties, meaning it can help raise your metabolic rate while also increasing fat oxidation. Thermogenesis refers to the body’s ability to produce heat as it burns calories, so, the more calories burned, the more heat produced.
Feel Fresh: Chlorophyll is what gives green tea its namesake color. The high chlorophyll content particular to matcha has a detoxifying effect on the body, helping eliminate chemicals and heavy metals from the body. With its antiviral and antibacterial properties, green tea gives your immune system a boost, protecting you against colds and the flu.
Stay Sharp: The Caffeine present in green tea blocks an inhibitory neurotransmitter in the brain called Adenosine. This way, it actually increases the firing of neurons and the production of neurotransmitters like dopamine and norepinephrine. It also improves various aspects of brain function, including vigilance, reaction time, and memory.
Be Zen: Green tea contains caffeine, though only about a third to half the amount in a cup of coffee, and L-theanine, a rare amino acid responsible for savory umami tasting notes, which produces an anti-stress effect. The caffeine and L-theanine combine and create this sense of calm alertness. A perfect pick-me-up without the jitters and that inevitable crash and burn.
Designed by: Marie Steiger and Ashlee Reed