Campaign:

The Client: Great Hair transplants is a 20-year-old Florida based business that specializes in surgical hair transplants. Their lead surgeon, Dr. Bolton, has only extensively trained in hair surgery, it's their specialty.

The Audience: Men in their 20-30 with premature hair loss. Men in their 30-50 who are going through a midlife crisis. Businessmen in their 30-50 who are trying to impress at work.

The Message: Reclaim your youth with a magnificent mane of real hair again. Reduce anxiety by removing the self-consciousness of balding. Great Hair Transplants offers the fastest hair transplant procedure, with the largest area of scalp covered in one surgery.

The Client’s Motivation: To spread awareness that this an is an available and easy option for those with hair loss and to increase clientele.

The Audience's Motivation: Feeling self-conscious about their receding hairline and tired of trying to hide their balding with hats or wigs and are looking for a more permanent solution. They want the beautiful full head of hair from their youth back.

WHY would different audiences want to use it? A politician who is getting ready for re-election and wants to look their best for campaigning. A young man with premature hair loss doesn't want to go through most of his life with no hair. A middle-aged man that is tired of feeling sub-par from the amount of hair they have.

The Environment: Things men would read ie. car magazines, subways, street billboards

The Audiences’ Desired Response: Become more aware of this option and begin considering how aesthetic surgery can be of use to them

Designed by: Marie Steiger