Campaign
Coming from the sweeter side of Mexico, this delicious and refreshing apple cider has been bringing happiness for over a hundred years. Made with all-natural ingredients and sweet cane sugar, this drink is for those who love the sweeter things in life.
I wanted my design to reflect this idea while also keeping the elegant beauty of Mexico in mind. Since cane sugar is used instead of corn syrup, this drink doesn’t have the slightly bitter taste that most other sodas do. It is refreshingly sweet, just like the crisp Apples it was made with. That is why I chose to focus on a romantic aesthetic, taking the beautiful forms of the apple blossoms to make them into a symbol of love while also implying the sweetness from the fruit they bear.
Going off of this, the rest of the design is natural and simplistic. The logo has a flowing organic font that compliments the form of the floral illustrations. The label is printed on organic paper to give it a rustic texture. The bottle itself is a leafy green color to further emphasize the natural feeling, and the raised flower designs on the glass give it a tactile feeling and make it look and feel more luxurious. For the box they come in, I wanted it to be organic cardboard with the floral designs and the logo playing off each other’s forms to create a cohesive design. This product is for those who truly appreciate nature with a lingering sense of romance.
Designed by: Marie Steiger